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US Hispanics and Latin America Digital Marketin

These are the most recent articles mentioning "marketing" Why should I hire an Interactive Agency if I already have a full service one? Posted 08/25/06, 18:42 ... gency reviews, including everything in a single package. This is particularly true in the US Hispanic Market, where the inception of dedicated Latino marketing departments is relatively recent and their budget is considerably tight. They are building their case internally, to growth their capacities... Online, for offline's sakes Posted 08/17/06, 16:25 ... g just an online campaign. Most of the time they think of online as an isolated resource. There are few companies exploring the power of multichannel marketing, which basically means driving audiences from offline (print, TV, radio, points of sales, outdoors and others) to the digital media, and bac... Email disaster recovery or a better planning process? Posted 08/12/06, 02:23 I periodically read MediaPost™s columns as they are one of the most reliable sources of information on trends in interactive marketing, particularly those dedicated to email and online advertisement. Last Thursday an article on email titled When a good e-mail goes bad, by Jeanniey Mullen from Ogilvy... Half the money I spend on advertising is wasted, because you want to... Posted 07/28/06, 01:34 ... ed an article that should be read by all marketers, but specially by those targeting specific niche markets or diverse audiences. Titled The Ultimate Marketing Machine, this article describes how thanks to internet marketing, advertisment is becoming less wastefull and its value more measurable, but... Social Networks: How can a brand benefit from them? Posted 06/12/06, 02:14 ... , linkedin, facebook, youtube and many other online communities are getting more and more lines in the press and words such as social networks, viral marketing and word of mouth are becoming buzz words in most of agencies pitches.Although social networks are not new, since they existed practically f... Win a year vacation from cleaning!!! Posted 05/19/06, 19:11 ... unk, offering to take care of the chores and in the process, give her something to fantazise about.The media plan...almost non existent, purely Viral Marketing tools. Videos with the website address on it in youtube, email to invite friends on the site. The word spread quite fast, it was interesting... Consumers write the script of The Coca-Cola Company's new ad for Fanta in Mexico Posted 05/10/06, 06:21 ... at Coca Cola invited consumers to write it for them. Consumers did not only had to write the script. They had to do it in teams of three people.Viral Marketing. For each contact oportunity, the advertiser enjoyed now of an added a multiplier to the media budget. For every single person willing to pa... A personal introduction... Posted 03/13/06, 05:50 ... s and promise me to keep drop here often as a way to keep in balck and white the hundreds of thoguths that go through my mind daily related to online marketing, mostly in latin america and the Us Hispanic market.I will spare this place as a place to post my personal perspective on a variety of campa... << back