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These are the most recent articles mentioning "economist"
Posted 08/12/06, 02:23
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the means to test, measure and adjust the final message that is going to be delivered.As I discussed in my last post on the article published on The Economist, The Ultimate Marketing Machine, the most significant advantage of the digital media is the ability of marketers to track and act upon numbe...
Posted 07/28/06, 01:34
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advertisement, said this more than a century ago and it remaind true, with little option for marketers to get away from thisRecently the magazine The Economist published an article that should be read by all marketers, but specially by those targeting specific niche markets or diverse audiences. Tit...
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