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These are the most recent articles mentioning "consumers"
Posted 08/25/06, 18:42
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es, a banner campaign and email blasts.¢ Customer segmentation. And this point applies particularly to the US Hispanic Market & Latin America market. Consumers that have internet access are usually more qualified as consumers than those who do not. The demographics of online users have a tendency to...
Posted 08/17/06, 16:25
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rigger desired offline behavior, like for example notifying them of in-store offers of new DVD releases. Even more interesting, rewarding those loyal consumers that provided you with the information with a pre sale event at specific retail (let™s say, the most loyal retail partners). This campaigns ...
Posted 08/12/06, 02:23
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uires the adoption of the digital media. Sending emails to a database religiously on time and without any spelling of grammar mistake, is not enough. Consumers change, they sometimes outgrow the brand promise, they get married, divorced, die or just change tastes. What worked before does not necessa...
Posted 07/28/06, 01:34
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if people responsible for the marketing budgets on the brand's side do really want to measure the sales funnel, from the first touch points with the consumers till the sales are closed. If marketers are ready and willing for make a significnat cultural change.Plenty are the articles, like the one I...
Posted 05/10/06, 06:21
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mething is new about the product, that there's something they didn't know about it and have to experience it again.Few are the opportunities in which consumers are active part of that process, less are the opportunities in which consumers define or accomodate the brand message to what they feel the ...
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