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These are the most recent articles mentioning "campaigns"
Posted 08/17/06, 16:25
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points of sales, outdoors and others) to the digital media, and back again to offline.Why should a marketer think on more comprehensive multichannel campaigns? Simply, it's individuals that are being exposed to the message in a variety of contexts and formats. Some channels with a more immediate ca...
Posted 07/28/06, 01:34
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ing agency we are continously faced with the challenge to convince prospects and clients alike to give us the chance to connect sales with the online campaigns we develop. To leave behind traffic variables and focus on the ROI of the campaign. To put it in more concrete terms. Would you rather have ...
Posted 07/24/06, 18:29
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sed on e-volution's propietary SmartProm technology, proven throughout a diversity of markets and audiences that allow marketers to develop top notch campaigns in record time to market, while acquiring valuable information regarding consumer's perception and beliefs towards a particular brand.ting e...
Posted 05/10/06, 06:21
Usually new branding campaigns tend to be calculated coporate messages, striving to establish a new image, in a way to renew a product, appealing to consumer's emotional values or perceptions about the brand. Trying to reshape them, to lead them to think that something is new about the product, that...
Posted 03/13/06, 05:50
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line marketing, mostly in latin america and the Us Hispanic market.I will spare this place as a place to post my personal perspective on a variety of campaigns, technologies and new models of reaching a diverse and complex audience. It's my passion, it's what I've been related to since my first job ...
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