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These are the most recent articles mentioning "budget"
Posted 10/05/06, 03:08
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t year™s OMMA conference during advertising week 2005, Peter Widfald from Samsung presented to the audience how its company was significantly cutting budget from TV to move it to online since 2002. Apparently, based on Jeff Zucker's , CEO of NBC Universal, speach at MIXX, the TV Industry moved from ...
Posted 08/25/06, 18:42
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ge. This is particularly true in the US Hispanic Market, where the inception of dedicated Latino marketing departments is relatively recent and their budget is considerably tight. They are building their case internally, to growth their capacities and resources.As I tried to identify myself the reas...
Posted 07/28/06, 01:34
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with the bottom line.I've spent half of my career on the agency side, and more often I find my self thinking if people responsible for the marketing budgets on the brand's side do really want to measure the sales funnel, from the first touch points with the consumers till the sales are closed. If m...
Posted 05/19/06, 19:11
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hop OLE. Alen, a household brand from Mexico, hired them to launch their product in the US. As most of the companies coming from latin america, their budget was limited, but the creativity at OLE seem not.Instead of presenting the happy wife with the spotlessly clean house, smiling to the camera and...
Posted 05/10/06, 06:21
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had to do it in teams of three people.Viral Marketing. For each contact oportunity, the advertiser enjoyed now of an added a multiplier to the media budget. For every single person willing to participate, there was the opportunity of getting the permission of interact with two of their peers. That ...
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