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These are the most recent articles mentioning "audience"
Posted 10/05/06, 03:08
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important to advertise on TV. Not long ago, on last year™s OMMA conference during advertising week 2005, Peter Widfald from Samsung presented to the audience how its company was significantly cutting budget from TV to move it to online since 2002. Apparently, based on Jeff Zucker's , CEO of NBC Uni...
Posted 08/17/06, 16:25
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me they think of online as an isolated resource. There are few companies exploring the power of multichannel marketing, which basically means driving audiences from offline (print, TV, radio, points of sales, outdoors and others) to the digital media, and back again to offline.Why should a marketer ...
Posted 06/12/06, 02:14
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ng to tap the power of social networks should begin by developing a deep understanding of the dynamics and structure of the segments that build their audience and how they interrelate with each other, to eventually identify those hubs inside the network that would spread the word from a more reliabl...
Posted 03/13/06, 05:50
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spare this place as a place to post my personal perspective on a variety of campaigns, technologies and new models of reaching a diverse and complex audience. It's my passion, it's what I've been related to since my first job at Microsoft almost 12 years ago (ouch that hurts..do I still qualify as ...
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