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These are the most recent articles mentioning "measures"
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others’ ideas so that creation is not about building the coolest widget, but building different pieces together to solve a particular need.
Measures of Permeability: How well you enable integration with other technology solutions as well as how open you can be to build collaboratively is t...
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The slide I'm referencing is this one:
In it, Technorati, is defining "authority" ratings of the blog universe. And their authority measures are measuring the average # of posts per day and how long that blogger has been posting. What this is measuring is not so much authority in m...
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data is not actionable. Thus, metrics need to also include interpretive views. In other words, developing the grounding norms that makes the metrics measures relevant. This could be things like doing comparisons y/y or qtr/qtr for relevant spend or revenue.
Third, all marketing organizations ne...
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Metrics seem to me to fall into 2 camps: 1 are quarterly or annual views. Things like bottom-line, profitability, ROI do matter. And then there's the measures that capture the 'over the horizon' a bit. For example, customer loyalty would be an interesting measure. If the Mars company makes an extrem...
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irst. While first movers have the advantage over the old guys in some setting, greenfield and growth companies are on very different trajectories and measures. The biggest myth in the late 90's was the 'early mover advantage' and I'm glad to see most people have earned their perspective to know bett...
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