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These are the most recent articles mentioning "insights"
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in the traditional marketing process show up in many ways. One of the most insidious is that downstream groups don’t trust the information and insights gathered by upstream groups. In severe cases, they may not even understand or receive such data. As a result, research is repeated and insigh...
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ost. Pricing, perhaps the point at which value is either lost or gained is not maximized because value has not been (a) built due to lack of customer insights, (b) or, not communicated in meaningful terms, and thus useless, or (c) not credible given the company’s brand or position in the marke...
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e full show - design to delivery - could generate the most customer value. The goal in optimization back then was to look at how to get good customer insights early in the process, because you needed a long ramp to get to market. At one time there were even Dell stores. Remember that? They had a par...
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to Specifications and blah, blah blah. Figure out 3 month cycles of what you'll innovate on and then become seamless in talking, creating, gathering insights and making reality. Organize these teams into one big floor of a building (tear down the walls) where you can feed off each other's knowledg...
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r restless intellectual interests. Influencers continuously take input from what they see, hear, read, and keep turning it over in their mind for new insights and ideas. They are sometimes entrepreneurs. Typically they start to be an influencer by getting involved in the community. My husband is not...
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nd simple surveys. A typical project by Rubicon costs about $45-60K to do an incredibly complicated set of 20 questions by 4 segments, and find real insights. There's no excuse for not doing your research.
3. Listening to customers, executives, and competitors.
One of the more common question...
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act of digital video records on TV advertising, media channel shifts, etc.
Technology companies have typically not done this kind of thinking and insights on their customer behavior.
But as consumer technology companies get more sophisticated, it seems both relevant and economically right to...
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could own the full design to delivery could generate most customer value. The goal in optimization back then was to look at how to get good customer insights early in the process, because you needed a long ramp to get to market.
In the mashup world, one company doesn’t have to innovate al...
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ude positive impressions in the market of CEOs, where its impact is most critical.
Secondly, it needs to define what should/will be measured.
Insights and metrics are needed at all levels of the organization. But different levels and lenses need to be crated. For example the CMO/VP will nee...
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w of information on what is needed. What you need to lead a business is the critical view of what your customers want and desire.
Without customer insights, businesses squander vast amounts of time and money chasing after new ideas only to find that they've pursued the wrong idea, missed an impor...
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working for the last few weeks on a client Optimization project where we're drawing a pattern out of a mosaic of metrics and seeing some interesting insights.
While many people might agree that metrics matter, the obstacle is figuring out what metrics really matter, what they need to measure ...
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ogram for Apple. It remains today as the Apple Specialist program. The ideas was to talk with key channel partners in a regular basis and use their insights and perspectives to shape what we as a server division would create next. Not only did we get the channel to talk directly to product managem...
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1-size-fits-all model. Benchmarking can be useful to learn what other companies do well to optimize their business model. The key is using the best insights for what my client needs.
Jeffrey Pfeffer just wrote an article for HBS called: Good for the Goose, but not for the Gander that I thin...
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evaluate a decision to an upcoming product launch. Sorry for not being able to provide details; maybe one day. While we presented data, evidence, and insights in a 'compelling' (the client said it, really!) way, the resolution to their rather big pricing decision was still fuzzy. That's because what...
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9% profit margin.
Have it be related to markets you know . The closer it is to the core business, the more likelihood that you can leverage your insights, your products, your customers, your brand.
Make sure the go-to-market model has some leverage. Cisco's ideal acquisition target has be...
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tarting with job hunting or house hunting, learning what technology companies are doing, reading the best thinking by the WSJ or finding BusinessWeek insights online, and buying shoes /underwear /books /well, everything through the Amazon portal, life is done online. And blogging is just a part of ...
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