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These are the most recent articles mentioning "consumers"
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arger organizations so that they can compete against smaller competitors.
Jeff Hawkins and Palm are a great example. Jeff had an insight into what consumers really wanted. He did not offer the first PDA, but the original PalmPilot 1000 was different: it fit in a shirt pocket, it had handwriting r...
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ange because it was more cost efficient that duplicating what Ebay had built. Along the way, Ebay has studied that the more users come to the site as consumers, the more the sellers are willing to pay to get access.
+Anchillary value. Used to be that we paid for photo touch-up software. But now,...
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tworking, blogging, flicker etc, we all have multiple sites we go to interact and engage with others. But in each of those of different applications, consumers like myself need to log in with different identities. As a blogger, I need to log into Movable Type, then to Linked In with a different user...
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offers do some good -- with nearly 30 percent of mobile phone users responding to at least one offer over the last two years -- they do not stop most consumers from comparison shopping and have little impact on customer satisfaction, a survey by Harris Interactive showed.
In an online study of mo...
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posed when the music stops.
10. Anyone focused on world events recently saw a shaky cell phone video from Iraq redefine the political agenda. As consumers, communication technology is changing our privacy, security and our experience of the world. And as companies, we will need to redefine what...
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nce talked to 100 people in a month, they can now reach thousands or tens of thousands with a single click, comment, ranking process.
These alpha consumers or influencers (either term is fine with me) are the key to awareness, consideration, preference, purchase. They advocate, rank, sort, evalu...
One of the fundamental truths about the high technology market today, is that consumers have tremendous power.
Market power used to be much like a big castle surrounded by high walls and a moat to control access -- Dell, Intel, and the former AT&T are all examples of companies that fared well u...
A bunch of writing has been done by myself and others about how "consumers now co-create the brand" .
But what about employees? Are they co-creators, too?
Many, many fortune 1000 companies are afraid to let their own employees blog. "What if they say something we don't like?" is the questi...
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r to pay the rights to showcase music or video in a “public venue”. With standard fees, would come a new market. And, I believe, many new consumers. This wouldn't replace their existing business, but could be a complimentary new market.
Expanding distribution almost always expands bu...
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ed.
Why does it matter?
SaaS uses a utility pricing model rather than term licensing. Utility pricing offers benefits to both the creators and consumers / customers as customers pay for usage rather than access. This means new customers are not required to make a huge financial commitment up ...
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ed them to have both good and bad cycles.
Interesting lessons I got from the book:
Lesson #1: Experience vs. transaction wins ever time.
Consumers can buy stuff at an independent pharmacy or at a CVS. Relatively similar product, even a similar price, but entirely different experiences. ...
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hat appeared. This (over the top) moment is a small example of the way we will be doing customer interactive, two-way messaging between marketers and consumers. While it’s not yet perfect (people who vote on something may not necessarily buy that same something), it is going to become a powerf...
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they buy, rather than a separate purchase?
• To what extent does the sea of boxes at retail affect the purchasing process?
The process by which consumers consider and purchase technology needs to be known to drive both strategic and tactical decisions. Not only do we marketing geeks need to kn...
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atform. This case illustrates that success occurs as more value is added to a platform because the platform then attracts developers, businesses and consumers eager to develop on it, use it, and transact business with it.
The multiplier effect
Developers are the most amazing creatures on e...
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ntal paradigm of sales and marketing in high-tech is changing. I've been having these conversations with clients that the Enterprise are effectively 'consumers' now given the 'new world'. Software in the consumer world is being subsidized by advertising and production models, where the software can ...
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sn't news at all. It's the power of the peer group that makes Digg content valuable.
So I believe this. A fundamental paradigm of web 2.0 is that consumers believe in the power of groups to shape ideas, to shape content to effectively filter the world. The best Web 2.0 applications get better ...
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rs enable. The tagline is "The Computer is Personal Again." The overriding image is a hand, to reinforce the personal relationship to the PC and show consumers that HP enables connection with the touch of a button.
Technorati Tags:
marketing , Consumer Marketing , HP
ion when it c...
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orms of digital video cams.
I hadn't thought about the topic until Bruce mentioned it, but I thought he really captured a market direction. Most consumers don't want to become near-professionals to produce a simple home movie or better capture a moment of our lives. Consumers don't want to mast...
In these days where execs get so far removed from consumers that the only time they see them is when they are behind the glass walls of a focus group forum, I think blogging really makes sense.
With it, businesses can enable consumers to talk with real people at the company, tell their ow...
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Interestingly, the consumer company had done focus groups and figured out what they needed to do with the rebranding focus to appeal more broadly to consumers. While the stuff they made was viewed as the most valuable of all the alternatives, other companies with better packaging won the early 'pic...
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ur audience at decisive moments of trust. By making the influencers into informal, extended members of your marketing team, you can reach your target consumers as these moments occur. Your brand message is delivered by a trusted third party who has the power to impact your consumers' purchase decis...
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ought their consumer play would challenge the company.
Here's my point.
Marketing to businesses (B2B) is really different than marketing to consumers (B2C). In preparation for the consumer strategy moves, I note that Cisco announced in January that it had promoted a longtime insider to its...
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've never done lower-end products before. Their sales model has largely been big scale B2B efforts, and their management team knows very little about consumers. It's the bolder move for these reasons and more.
Market Expansion Strategies Require Some Deep Consideration . Here's a preliminar...
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