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These are the most recent articles mentioning "cisco"
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why. There’s absolutely no data to go on. After all, who hasn’t read the fortune article about 2nd life where. Companies like Sun, IBM, Cisco were retreating .
Making investment decisions is an art. It’s knowing what works, for what purpose. A great marketer needs to know what...
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an be circumvented.
AND THUS THE BUSINESS CHALLENGE:
1. Remember that category owners can be displaced by better value propositions . Like Cisco got challenged Juniper Networks or Oracle got challenged by Siebel. Today, a software company can get displaced by a different business model as...
At the web 2.0 conference here in San Francisco and will be doing a series of posts. I would guess 30% of the attendees are VC / Capital / Investment / Analyst types. And between them and the web start-ups, it's a schmooze and suck-up fest. So 1998. Yet, I don' t think most of what I see here is ...
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or offerings and/or business results) than all competitors. Even with equal offerings, more touches will eventually lead to gains in share. Evidence: Cisco.
2. Offerings.
What you sell has to be targeted to what the market considers when buying. This can be termed "Offering strength". It is ...
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s poses as many opportunities as risk, as I mentioned on my Sunday post. For those companies that have historically done only enterprise selling (aka Cisco), they have a new way to drive adoption. For those companies that have largely done consumer models (aka Adobe, Intuit), they now have a new acc...
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that are tied to mobile operators, sync software or software applications. IPods are tied to the entertainment industry, and distribution contracts. Cisco is tied to cross-platform interoperability and standards bodies. It's the ecosystem of contracts or chains of integrated solutions that form a ...
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ing technology markets, what blogging can and should do for businesses, the continuing SaaS evolution and the opportunity it represents, lessons from Cisco’s market expansion plays, and the hidden outcome that lurks behind lawsuits in business.
What’s interesting about all of these t...
Cisco made another move to the vertical security space yesterday. They bought a company for $51M and 27 people that provides them video surveillance capabilities. This acquisition maps well to what they've done well, meaning buying smaller innovative teams that address an enterprise vertical need...
Last weekend I wrote about Cisco entering multiple, disparate markets at the same time. While I thought that vertical strategy appears to be a good fit with the strengths and their customer needs, I thought their consumer play would challenge the company.
Here's my point.
Marketing to bus...
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oft, Oracle) doing market expansion, and the up and comers creating a new category. So it's a brave company that tries to do market expansion, and Cisco is doing it in a new way that's worth learning from.
Cisco has enjoyed success in most new markets it has entered, so if any company can do ...
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