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These are the most recent articles mentioning "campaigns"
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r groups, affiliations will all matter much more in the future. And I pity the vendors who keep trying to outspend one another on expensive marketing campaigns but who don’t understand how to build and deploy an influencer marketing strategy to shape the world’s perception of them.
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iven, metrics focused art.
When high-tech marketing becomes more metrics based, it does a few critical things:
- Drives the demand for stronger campaigns and programs that deliver results, and
- Ties the discipline more closely to the revenue generation of a company.
- Up-levels the conversa...
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ds in key accounts are established from online leads, subsequent contact takes place by phone and online meetings. Few sales calls and mass marketing campaigns take place.
But this poses as many opportunities as risk, as I mentioned on my Sunday post. For those companies that have historically...
As consumer technology companies consider how marketing is evolving and the impact of the web 2.0, they know this: Must do Internet campaigns.
And so we see more banner ads being a check box in campaigns that an agency might come up with.
But for the most part these are simply derivatives of ...
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