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These are the most recent articles mentioning "apple"
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let me think, ah -- ever! and that's when online marketing is really effective.
Technorati Tags:
marketing , Business , Web Marketing , Apple , Blendtec
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is like to buy.
Is it being sold by a surly teenager, a condescending socialite or a passionate fan?
Los Gatos, my town, is about to open an Apple Retail store downtown. It reminds me how different the Apple experience will be from shopping experience to be had at Circuit City. One enviro...
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panies have done the Ingram PR announcement only to “not get” the channel. I remember winning an award from VAR business when I worked at Apple. It came with a letter that effectively said, “we, at VAR business, are surprised to find you guys pulled your head out of your a** and so...
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I'd like to simply point you to some good articles with little commentary that I think are worth noting.
Here , a great visual of every product Apple ever made since 1976. I became a customer in 1984, worked there from '89-96, left the line briefly for two years and returned in or around the y...
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ate to beautify and protect my latest 13-inch MacBook purchase. And it offers a perfect fit, so the streamlined look remains pristine. Interestingly, Apple's notebooks are not on my hot list right now. Even though I own several units, I think they've left their base behind with their iphone and ipod...
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hat is it like to buy the product. Is it being sold by a surly teenager, a condescending matriarch or a joyous enthusiast of the product. Look at the Apple retail store vs. The best buy retail shop. Paying about the same, training actually about the same, and yet one experience is clearly screening ...
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ther company wanting to serve that market. And so the large got larger and had more control.
Let’s take a tour back in history. Think Dell, Apple or Intel during the heyday of the 1980s and early 1990s. Value was created in a relatively linear fashion. First, a product was designed, then p...
A friend, Joel West , sent an email on Apple PR...an interesting article on Apple's PR. The article answers: how does Apple do it?
Well Graham has you and every other corporation in the world covered by providing seven easy steps to becoming a PR darling:
1. Make innovative pro...
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y newsletter: www.rubiconconsulting.com)
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Top 10 Trends
Technorati Tags:
SaaS , HP , Adobe , Microsoft , Apple , Yahoo , Motorola , Palm , Google , Top 10 Trends
It is now possible to have user-to-user enthusiasts and guides create a market ...
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of internet traffic is unmonetized (often, copyright violating) video traffic." This will only grow and those that can make money off of it (aka the Apple IPOD business model) will be the higher growers.
#6: Check out the top 15 properties online: MSFT, Yahoo, Google, Ebay, Time, Wikipedia, Ama...
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es inherently a broader aperture to understand the situation clearly.
• One of the most successful products on the market today is the Ipod. When Apple introduced it, the market for MP3 music players was commoditized, and dominated by no-name Asian manufacturers. They were playing a hardware gam...
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ur treasure. And if they hate it, you lose credibility. Where's the win in that? Just think, does anyone know Google's plans ? No! Does anyone know Apple's plans? A few! And aren't those two some of the greatest pioneers of innovation. Yes! I would advocate there's a linkage behind this and not j...
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evelopers are the most amazing creatures on earth. It’s through them and with them that any platform becomes interesting. Back when I worked at Apple, I fell in love with a simple screen saver. It was the first of its kind and it made my screen look like a fish tank. Way cool. Besides the cool...
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o your customer is, but being able to interchange ideas with them.
In a career that seems a lifetime ago, I created and ran a channel program for Apple. It remains today as the Apple Specialist program. The ideas was to talk with key channel partners in a regular basis and use their insights a...
Apple is known for creativity, HP is not.
Is that random, or a series of choices that accumulates to one direction or the other?
Asking what makes an organization or leader 'creative' is bound to get some soft answers. The field I’m in, marketing, is often viewed as an art more t...
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s to produce a simple home movie or better capture a moment of our lives. Consumers don't want to master Studio 10 by Pinnacle or Final Cut Studio by Apple, or climb the mount everest of all video editing products, Adobe's Premiere. Consumers just want to take a shot and then show the shot and have ...
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isn't a competitive strategy. But having crazy love-like affinity between you and your customers is. Do you think that many vendors can come between Apple and their Mac users? No, of course not. I take a tremendous amount of teasing for wanting to use my Mac and only my Mac. But no one will take th...
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beyond the obvious. [Agency, redeemed!]
But here's a little detail that was missed.
Being in the design world (marketing graphics servers at Apple, define NAS solutions for the creative world, selling web graphics software at TimeWarner, launching a bunch of graphic software programs), I've...
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t will combine anything that is visual, and one called 'organized' for all things and how they relate to one another from EMC. And since I still like Apple, they have all things "music" or "digital fun at home" related. Anyone who is a market segment leader better watch out. It looks like other soft...
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se of Cisco, pursuing the Consumer market is a fundamental shift of economics. Cisco's margins continue to be in the high 20s-low 30s. That's 3x what Apple or Phillips or Nokia get. Apple's business, while fabulous, has a 9% profit margin.
Have it be related to markets you know . The closer it ...
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