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These are the most recent articles mentioning "marketing"
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weeks. Be sure to check out The Futue of Your Brand is Play -- Part 1 , Part 2 and Part 3 .
If you read blogs, whether they be technology, marketing, education or even business focused, you will be repeatedly hit with the message that the world is changing. Or worse ... that the world has...
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Fox Business. He cover a lot about social media and small business in a short time, including:
The relevance of socia media in the small business marketing mix
The importance of understanding and listening to your community first
The need to relinquish "command and control" brand...
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y words transform our world. In many ways, this infatuation of mine was always going to lead to some kind of writing. No wonder I ended up working in marketing and blogging (or worse, combining the two).
But as I poured over thousands of words, trying to connect sentences, ideas, actions and conver...
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hile much of this has had a digital component (or was largely digital in execution), I relied on an understanding of storytelling, brand building and marketing to piece the whole approach together. But fundamentally, you need to have a product or a service that can be talked about. You need somethin...
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weeks. Be sure to check out The Futue of Your Brand is Play -- Part 1 , Part 2 and Part 3 .
If you read blogs, whether they be technology, marketing, education or even business focused, you will be repeatedly hit with the message that the world is changing. Or worse ... that the world has...
...
x Business. He cover a lot about social media and small business in a short time, including:
The relevance of socia media in the small business marketing mix
The importance of understanding and listening to your community first
The need to relinquish "command and control" brand messa...
...
y words transform our world. In many ways, this infatuation of mine was always going to lead to some kind of writing. No wonder I ended up working in marketing and blogging (or worse, combining the two).
But as I poured over thousands of words, trying to connect sentences, ideas, actions and conv...
...
hile much of this has had a digital component (or was largely digital in execution), I relied on an understanding of storytelling, brand building and marketing to piece the whole approach together. But fundamentally, you need to have a product or a service that can be talked about. You need somethin...
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me. It is travel writing for frequent travellers.
Daily Fix -- From time to time I squeeze out a post for the charming Ann Handley over at the MarketingProfs Daily Fix.
Brandingwire -- An archive of a team of responses to marketing challenges. Some great thinking from my BW colleagues...
Posted 01/02/09, 22:54
One of the things that we often forget about marketing is that it is based entirely on emotion. After all, we make decisions not based on what we KNOW but on what we FEEL. This is where marketing and psychology or human behavioural analysis cross over. A quick visit to any online auction sit...
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