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These are the most recent articles mentioning "marketers"
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will be repeatedly hit with the message that the world is changing. Or worse ... that the world has changed, and it is we, the business folks -- the marketers, accountants, analysts, managers and teachers who are needing to catch up. For those working in agencies, the call is also shrill -- with wr...
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discussion covering the Power 150 through to the
future of marketing and its intersection with social media. From the
discussion, it was clear that marketers are now actively seeking to
understand the role that blogging or social media can play within their
overall strategy -- so much so that Ad...
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wse the brands and see the responses as a tag cloud -- with the more common descriptors shown in large type.
Now, here's a challenge to all the marketers out there ... write down three words describing your brand. Go to Brand Tags and browse to your brand's tag cloud. How prominent are you...
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er. Not only do they have millions of registered participants who have linked, connected, profiled and segmented themselves, they also have a sway of marketers keen to leap in and mine, message and measure them all to within an inch of their digital existence. Is this bad? Or is it the quid pro quo ...
Posted 11/19/08, 14:58
There are many lessons that marketers can borrow from the IT industry. Open source, for example, has changed the way that many of us conceive of ideas they are no longer considered the proprietary property of one company/business (or they arent in most cases) after all, ideas are the ea...
Posted 3 days ago, 22:30
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gan blogging I was lucky enough to come across David Armano. He brought a great perspective to this emerging space and helped shape the way that many marketers explain and work with social media. If you don't know his name , you will know his diagrams and images . Over the last three or so yea...
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