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These are the most recent articles mentioning "interaction"
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on of a search query, the digital brand delivers on its promise (unless of course your site is down). And while the transactional value of this brand interaction is small, it creates an impression. It delivers some small piece of value directly to your consumers.
This is where the skunk blog co...
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d and your consumers (more on this in the upcoming The Future of Your Brand is Content ).
The way this works is by adding value to the point of interaction within the life of a consumer. For example, when I rode a Ducati motorcycle , I loved it. It made me love the brand . There was nothing ...
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hen think about how best we can amplify, enable and transform the experiences that consumers have with brands. With a clear shift away from passive interaction with brands, messages and advertising and a growing adoption of social networks/media, user generated content and experiences that extend ...
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