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These are the most recent articles mentioning "consumers"
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refocus . And while this is one of my favourite topics, the larger picture is about the future of brands and the way that we, as category-resistant consumers are embracing, shunning and extolling them.
But while the consumer landscape has undergone a profound change , it is easy to see why bus...
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coming creative with their marketing and letting consumer PLAY with their brands. It is about brands opening their brand stories in a way that allows consumers to step inside. And surprisingly, it is NOT about big shifts. It is about the small ones. So while the Future of Your Brand is Play, equally...
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between the story and the consumer, you have the "experience". It is the experience that is a moment of sharing between your brand and your consumers (more on this in the upcoming The Future of Your Brand is Content ).
The way this works is by adding value to the point of interaction w...
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refocus . And while this is one of my favourite topics, the larger picture is about the future of brands and the way that we, as category-resistant consumers are embracing, shunning and extolling them.
But while the consumer landscape has undergone a profound change , it is easy to see why b...
...
coming creative with their marketing and letting consumer PLAY with their brands. It is about brands opening their brand stories in a way that allows consumers to step inside. And surprisingly, it is NOT about big shifts. It is about the small ones. So while the Future of Your Brand is Play, equally...
...
the space between the story and the consumer, you have the "experience". It is the experience that is a moment of sharing between your brand and your consumers (more on this in the upcoming The Future of Your Brand is Content ).
The way this works is by adding value to the point of interaction...
...
the right, the religious and informed brooks no argument. But we will give them one. You and I. We will give them one. There are more to the words of consumers than the corporations expect. We huddle in groups, in chat rooms. We explode on the keyboards of a million call centres. Our imagination is ...
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f it right here! It is called "Inspiration, Anyone?" (prompting calls of Bueller, Bueller?), and it looks at the ongoing fallout between brands and consumers. Interestingly, it looks like there could be some collateral damage -- with the preview taking a swipe at advertising agencies as well. Look...
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ined in Michael Wesch's definition of "context collapse" which I talked about here . The defining feature, however, is participation of "users", or "consumers" or "people like me". And until you have those folks involved, creating, changing, mashing and even destroying, then in my book, you don't h...
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Internet advertising in Asia Pacific (Australia maxing out at 12.2%). But when you consider that 65% of all marketing spend in 2007 had NO effect on consumers and that 86% of consumers don't believe what brands say about THEMSELVES, then it starts to make sense.
Clearly, brands can no longer E...
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