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These are the most recent articles mentioning "benefit"
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oing to be leaps and bounds ahead of the non-digital brand. And while this takes brand valuation down a "transactional" path, there is some benefit to this. With every click of a mouse, every read of an article or completion of a search query, the digital brand delivers on its promise (unl...
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enging -- and a lot of hard work. What I found, however, was not that I had an undiscovered gift for beyond the horizon forecasting ... I found great benefit, instead, in enforcing a discipline upon my thinking. You see, writing a blog trains you to write in a short form -- you distill ideas down to...
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brand is going to be leaps and bounds ahead of the non-digital brand. And while this takes brand valuation down a "transactional" path, there is some benefit to this. With every click of a mouse, every read of an article or completion of a search query, the digital brand delivers on its promise (unl...
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enging -- and a lot of hard work. What I found, however, was not that I had an undiscovered gift for beyond the horizon forecasting ... I found great benefit, instead, in enforcing a discipline upon my thinking. You see, writing a blog trains you to write in a short form -- you distill ideas down to...
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I had been struggling to pull them together into a coherent framework until I saw this post by Peter Kim. He asks some difficult questions around the benefit of social media, but goes further -- suggesting that social media does not scale: One-ninth of the WORLD's population watched the 2006 FIFA W...
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