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These are the most recent articles mentioning "audience"
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at every company or brand needed a blog. I saw blogs as yet another communications channel to be chosen or rejected based on an understanding of your audience and your objectives. But as the pace of digital innovation accelerates, and as it is matched, step for step, by our interest in technology, t...
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gs that I like about social media is that it compresses the time between thought and action. As soon as you think of an idea, you can test it with an audience.
Take Age of Conversation , for example. With this book, we went from a concept to having 103 authors from 12 countries in about three w...
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at every company or brand needed a blog. I saw blogs as yet another communications channel to be chosen or rejected based on an understanding of your audience and your objectives. But as the pace of digital innovation accelerates, and as it is matched, step for step, by our interest in technology, t...
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gs that I like about social media is that it compresses the time between thought and action. As soon as you think of an idea, you can test it with an audience.
Take Age of Conversation , for example. With this book, we went from a concept to having 103 authors from 12 countries in about three...
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his means finding an alternative way of working.
Where I always try to start is with the story. What is it that I am trying to get across to my audience? What is the starting point and where does the end point lie? What is the journey that we are going to take and what sights and sounds will w...
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sometimes the slick, polished piece of collateral, corporate video or TVC is not what you should be aiming for. And while it does depend on who your audience is, remember that we all like to feel that we are being spoken to by a person, not a machine. After all, no matter how many times you repeat ...
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I sip coffee and begin to wake up, I pause for a moment and look at the faces of people on the other side of the planet. I listen in to both the live audience and the back-channel chat that accompanies the ustream pictures. Someone calls for questions -- here's one -- "where is his wristband".
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The Machine is Us/ing Us . Interestingly, the latter was initially launched the Wednesday before Superbowl Sunday -- and as he had quickly reached an audience of over 200 people he sent a screen shot to the head of school for his permanent record. By Saturday the audience had grown to over 1100 view...
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last few years, often by trial and error (or by flame and terror). Sound advice has come, so far, from:
Consistency (Mitch Joel)
Embrace your audience (Jason Falls)
Listen and add value (Kipp Bodnar)
Listen (Chris Brogan)
Be human (Kristie Wells)
Reach out to others (Morriss ...
Posted 11/07/08, 18:06
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that I would consider influential. As Shel Israel points out, there is a significant difference: Suppose I were a political blogger and I had an audience of just three followers. Those followers were very engaged because they read everything I posted. They commented often. They took what I said...
Posted 3 days ago, 08:49
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well lose the high yield, low churn folks who are your bedrock, or you may lose the low yield, high maintenance influencers who help attract a wider audience. Don't forget, social media loves a niche - and you don't have to serve the needs of your entire community in the same way. ...
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