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Matt on Marketing

These are the most recent articles mentioning "sears" Craftsman tools at Wal-Mart? I was fascinated to read a couple days ago about the possible split between Sears and their Craftsman tool brand. According to the story, Sears may reorganize into several separate companies, which could include splitting out the Craftsman and Die-Hard brands. For decades, Craftsman has been synony... Craftsman tools at Wal-Mart? I was fascinated to read a couple days ago about the possible split between Sears and their Craftsman tool brand. According to the story, Sears may reorganize into several separate companies, which could include splitting out the Craftsman and Die-Hard brands. For decades, Craftsman has been synony... << back