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Matt on Marketing

These are the most recent articles mentioning "marketing" Television still works ... ght solutions (message, channel, delivery, etc.) often come into place quite easily. Mark Jones gets this as well as anyone, and has built a smart marketing business to prove it. I recently asked Mark to describe in greater detail his approach to successful marketing and advertising. How has... How to Green Your Media Plan The folks over at Sustainable Life Media have been gracious enough to let me write about green marketing best practices from time to time. This month's column focuses on several ways to make your media campaigns more environmentally-friendly, from start to finish.Special thanks to Mark Jones and Hy... You've got to start somewhere For the past couple years, Advertising Age has ranked the top 150 marketing blogs from across the world. What I didn't know until this morning is that they actually rank 539 marketing blogs each year, based on a range of criteria related to the blog's estimated readership, inbound-outbound links, e... Marketing as theater About four years ago, a vacant lot in northeast Bellevue, Washington was turned into a new Whole Foods. This, for better or worse, was a stone's throw away from the building in which I was working at the time.Very quickly, Whole Foods became a lunch destination almost every day. Never mind that we... Marketing as theater About four years ago, a vacant lot in northeast Bellevue, Washington was turned into a new Whole Foods. This, for better or worse, was a stone's throw away from the building in which I was working at the time.Very quickly, Whole Foods became a lunch destination almost every day. Never mind that we... Marketing as theater About four years ago, a vacant lot in northeast Bellevue, Washington was turned into a new Whole Foods. This, for better or worse, was a stone's throw away from the building in which I was working at the time.Very quickly, Whole Foods became a lunch destination almost every day. Never mind that we... You've got to start somewhere For the past couple years, Advertising Age has ranked the top 150 marketing blogs from across the world. What I didn't know until this morning is that they actually rank 539 marketing blogs each year, based on a range of criteria related to the blog's estimated readership, inbound-outbound links, e... Marketing lessons from a presidential campaign Seattle-based marketing guru Whitney Keyes offers some great suggestions to marketers and business owners based on a breakdown of what helped president-elect Barack Obama win the White House.Two of my favorites:2. Look at the situation: Do a review of what worked and what didn't in the past, how thi... << back