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These are the most recent articles mentioning "marketer"
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to put a green spin on your products when marketing them. But that™s a recipe for disaster if your products aren™t actually green. The worst thing a marketer can do is push a product as green when its not.Ultimately, just as with any marketing, your position has to be defensible and your business a...
If you're a business to business (B2B) marketer, the number of resources out there for you to learn from seems to grow by the day. Even B2B services companies, which clearly have their own transparent sales agendas, are producing great content for us to learn from.Case in point is Marketo's Modern ...
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