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Matt on Marketing

These are the most recent articles mentioning "campaigns" Television still works ... dot-com bust burned many advertisers, and Internet was once again a hard sell. Today, we are not only recommending a strong Internet component in our campaigns, but with many target audiences web advertising and branded entertainment have replaced television as the primary medium. But calling it "th... How to Green Your Media Plan ... acious enough to let me write about green marketing best practices from time to time. This month's column focuses on several ways to make your media campaigns more environmentally-friendly, from start to finish.Special thanks to Mark Jones and Hydrogen Advertising for their help with this.Next mont... Marketing lessons from a presidential campaign ... :2. Look at the situation: Do a review of what worked and what didn't in the past, how things are stacking up now, and what lies ahead. Research past campaigns, keep an eye on what other candidates are doing, focus on your strengths, know your challenges, and identify all opportunities.8. Be flexibl... << back