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These are the most recent articles mentioning "penetration" The data logic trap ... So (if you're ready for some number action) picture the scene... You are testing a new product which (for sake of argument) needs 20% penetration to be viable. To simplify things, we are going to say that claimed liking in testing is a good predictor of penetration (whet... The data logic trap ... up to). So (if you're ready for some number action) picture the scene... You are testing a new product which (for sake of argument) needs 20% penetration to be viable. To simplify things, we are going to say that claimed liking in testing is a good predictor of penetration (whether it is... << back