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These are the most recent articles mentioning "accountability" The accountability of research Because it's worth repeating in full, here is Rory Sutherland on the accountability (or otherwise) of research and research companies... "Elsewhere on brand republic, someone suggests that WPP is buying another research company because "research is measurable, and WPP likes measurable things"... Digital accountability doesn't equate to effectiveness Richard Huntington was recently one of the judges at the Interactive Marketing and Advertising Awards. Despite digital's much heralded accountability, he found this to be something of an empty claim that didn't translate to business results¦ "The standard measure for return on investmen... << back